PROJECT DESCRIPTION
“EUedge is a custom software solutions company with experience in disruptive technologies.” (euedge.com)
We were commissioned to completely re-design the visual identity of EUedge, including but not limited to: logotype, color palette & typography, stationery, stickers, temporary tattoos, print and social media collateral, fully responsive website etc. Instead of starting from the (meaningless) company name, we put together a short survey where we asked every employee of the company to indicate a word for each letter of the alphabet. After merging the lists we distilled 26 words which, in the shape of illustration pairs, formed the basis of a “brand alphabet”. We used a naive, cartoon-like style of drawing contrasted with ASCII art, which in turn defined the character of the logo.

ILLUSTRATION
Ági Rubik

WEB DEVELOPMENT
EUedge

PHOTOGRAPHY
Ákos Polgárdi

PRINTING
Inkredible Letterpress, DigitalPress

TYPEFACES
Capo (Alias), Menoe Grotesque (Hungarumlaut)

THANKS
Zsuzsi and Bandi

URL
euedge.com

CATEGORY
Visual identity,
art direction

LOGO

COLOR