About
Selected
Archive
About
1
/
9
Leipzig Book Fair 2018
exhibitions
,
visual identity
,
2017

Leipzig Book Fair 2018: The Hungarian Pavilion

About
Exhibition design for the Hungarian pavilion at the 2018 Leipzig Book Fair around the theme 'Bauhaus 99'. In essence, we recommended the opposite of what is characteristic of usual trade fair situations. The books were displayed on custom-made pieces of furniture in a space surrounded by 7-meter high white, transparent curtains, covered with a light carpet, in a bespoke lighting concept.

Apart from obvious connections to contemporary architecture, the inner spatial atmosphere was also inspired by examples directly connected to the Bauhaus, displaying the use of uncluttered, fluid spaces defined by textiles: a great example being Café Samt und Seide designed by Ludwig Mies van der Rohe and Lilly Reich, and built in 1927 in Berlin, serving as an exhibition pavilion for the German silk industry.The typeface used throughout the stand on curtains, walls, furniture and flyers, is the Mohol type family of Ádám Katyi (the official typeface of the László Moholy-Nagy Design Grant), which reflects on Bauhaus experiments with basic geometric forms in a contemporary way, thereby connecting to the visual tradition established by László Moholy-Nagy, another significant Hungarian Bauhäusler.In addition to the material, tactile experience, the architectural definition of the space, or the custom-made furniture and typography, The Gesamtkunstwerk-like character of the pavilion was amplified by the recurring sounds of the CHB Orchestra’s live musical performances.

Year
2017
Category
exhibitions
,
visual identity
,
Client
Ministry of Foreign Affairs and Trade
Designers
Ákos Polgárdi (graphic design)
Collaborators
Collegium Hungaricum Berlin (project management), Hetedik Műterem (design), LumoConcept (lighting), TorTer (construction)
Execution
TorTer
Typeface
Mohol
Material
Photos
Balázs Danyi
go back