Leipzig Book Fair 2018: The Hungarian Pavilion

PROJECT DESCRIPTION
In the exhibition space of the Leipzig Book Fair, spanning several thousand square meters, every spring the most recent Hungarian books translated to German are displayed in the national pavilion with and area of a few tens of square meters. Focusing on a specific theme, each year the designers commissioned by Collegium Hungaricum Berlin always try to shape the stand in an experimental way, reflecting on the unique situation presented by a book fair. The conceptual basis for this year’s Hungarian pavilion, designed by the team of Hetedik Műterem, was defined by the approaching centenary of the Bauhaus.

CONCEPT
Levente Szabó DLA, Balázs Biri, Ákos Polgárdi

GRAPHIC DESIGN
Ákos Polgárdi, SUBMACHINE

DESIGN AND EXECUTION
Hetedik Műterem Kft.

CO-DESIGNER
Anna Breuer

LIGHTING
András Jánosi (LumoConcept)

LIGHTING CONCEPT
Ferenc Haász 

CONSULTANT
Emese Benczúr

TYPEFACE
Mohol, Ádám Katyi

SUPPORTER
Hungarian Design Council 

CLIENT
Ministry of Foreign Affairs and Trade, Balassi Institute, Publishing Hungary Program

PROJECT MANAGEMENT
Collegium Hungaricum Berlin 

CONTRACTOR
TorTer e-Design Kft.

PHOTOGRAPHY
Balázs Danyi

CATEGORY
Exhibition Design
Art direction